OUR STORY

CHIC, CONTEMPORARY AND SUBLIME

Shay Jaffar embodies the power of choice and individuality. It is symbolic of those who create their fate, swim against the current and are destined to steal the spotlight. Much like New York, Shay Jaffar’s determination to always be ahead of the curve is unwavering.

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Conventionally unconventional, Shay Jaffar is a true believer that coverage is sublime. It is a brand for women who stand out unapologetically in their pursuit to be their best selves every day. They are influential pathfinders who advocate confidence, freedom and sublimity.